Mobile ad giant InMobi is going from macro to micro when it comes to tracking consumer use across the thriving mobile spectrum. Next month, InMobi will launch “appographic targeting,” a tool that will allow developers and publishers to follow consumers using mobile devices with what company executives say is unprecedented accuracy. It i…Read More
Mobile ad giant InMobi is going from macro to micro when it comes to tracking consumer use across the thriving mobile spectrum. Next month, InMobi will launch “appographic targeting,” a tool that will allow developers and publishers to follow consumers using mobile devices with what company executives say is unprecedented accuracy. It i…Read More